Whoo-hoo!  I wrote this article for @vimm telling how their company helped me combine my varied interested into this great little website you are reading now.  They published it on their blog and facebook – it’s fun to see your words in print (even electronic print).

Here’s the link to the full article -

Personal Publishing Consultant, digital design, canvases, art prints, mosaics, engraving on glass and crystal – I love to create. And I’m usually working on something new. My dilemma – how to market my varied creations and not confuse my customers?

I went to Vivid Image last spring with the idea that I needed to somehow consolidate the various blogs and web presences that I had into one space that my customers could visit and help them get a snapshot of what I do. I worked with Steve and Kori to pick out a theme that would work for my needs and would express who I am.

It always seemed like my art took such different paths, but I have come to realize that the focus of my work is appreciating photos and words and using them to create memories and keepsakes that will help people preserve their heritage. I use this focus to help people create books, calendars, canvases, cards and other printed works using the amazing Heritage Makers studio and their own photos and stories.

I also focus on words in my engraving projects. People bring me their keepsake items and I personalize them for them – carving beautiful Copperplate Calligraphy into their glass, metal, and crystal items.

My altered art projects are where I can best express my creativity. I love the well-turned phrase and try to match the edginess of the words with images that invoke times gone past – with a quirky spin. My items are used as home décor, gifts, and keepsakes for those that enjoy something new and different.

It’s exciting that the popularity of social media has helped me post photos of my work and encourage people to follow the trail of breadcrumbs to my blog and eventually help them become my customers and to tell others about me. I believe in relationship marketing – be interested and interesting and people will want to do business with you. I love my customers and work very hard to help them create the effect and results they want in their projects. It’s “inbound marketing” and I believe it is the way to the hearts of this generation’s consumers.

About the Author Terry Kempfert: I am a renaissance soul – I have the need to create and share with others. I am happiest when I am doing new things – so my interests always change! I am a Heritage Maker’s Consultant! I am also a mother, wife, artist, calligrapher, engraver, digital designer and much more!